Story
Tagmin was created ten years ago by Misha von Bennigsen and Benjamin Miller.
Benjamin trained as an actor and went on to play leading roles in the West End, at the Royal Exchange and at many other well known theatres throughout the UK under the name Benjamin Warren. He co-founded The Actors’ Guild and created the role of Lead Agent at Actorum – the UK’s first cooperative. It was then he spotted the gap that Tagmin would later fill. Misha studied at Bristol University, setting up his own company shortly after graduating, offering bespoke websites, domain registration and servers, as well as CRM and database systems. He later expanded into offering video editing and authoring services to the industry.
In 2014, combining their skills, they created Tagmin. Since then it has become the system of choice new and established agencies alike, including 87% of PMA Artists’ Agents, over 84% of the CPMA and 94% of AYPA members. The system is now used globally by agents across the EU (including a German language version) as well as in the USA, Australia and New Zealand.
From its very first iteration, Tagmin has always integrated with Spotlight – part of the Talent Systems family – the leading technology solution provider to the entertainment industry. Since then Tagmin has been on a journey of continual development, expanding the core system as the industry evolves, whilst at the same time creating key add-on tools, such as TagTapes, TagWeb, TagProjects and TagVoice – as well as it’s free #YesNo tool.
In 2023, nine years after launching, Tagmin joined Spotlight and the wider Talent Systems family. This natural progression, with an existing partner, ensures even greater service and security for Tagmin’s customers long into the future – and enables Benjamin & Misha to both increase their voice as the agent’s advocate within the industry, and to fully focus on their relentless vision to find solutions for agents and the talent they represent.